About a compelling story ..

Good products have utility and look good.

But what are we missing ?

But the element that we are missing is the story. There is always a story to tell. If a product fails to tell a compelling story, it shows on the end-deliverable. Its akin to thinking of a product as something that sells well when you market it well — but you don’t just buy the utility, you are also buying the story behind it.

The consumer base which understands the underlying basis of a product would be ever so loyal even in the future. This is true for us, when we, as founders, pitch for fundraising.

Find your story and let it be the product.